The Challenge
Autodata Solutions came to Tango with a clear challenge: a strong product offering in the automotive software space, but a brand identity that no longer reflected who they had become. As a leading provider of merchandising and sales solutions for the automotive industry, they needed a voice and visual presence that matched their ambition.

The Approach
Tango led a full-scale rebrand from the ground up. Using a combination of quantitative and qualitative research, the team worked to deeply understand Autodata’s market position, audience, and competitive landscape — then used those insights to redefine the brand’s core. That meant rewriting their mission, vision, and values, developing a new corporate identity, and redesigning their website from scratch.

The Result
The result was a cohesive, confident brand built to power the automotive ecosystem — one that speaks clearly to dealers, OEMs, and industry partners alike, and positions Autodata as the authoritative digital solutions partner in their space.