The Challenge
The FINA World Short Course Swimming Championships, the first ever staged in Canada — was coming to Windsor’s WFCU Centre. Tango was tasked with building a complete event identity: theme, visual world, and a full suite of marketing and promotional materials worthy of a global audience.

The Approach
Tango developed the full event theme and visual identity, carried through every touchpoint, arena signage, environmental branding, advertising, a program guide, and a promotional video. When you’re welcoming the world to your city, every detail sends a message. Tango made sure that message was consistent, polished, and equal to the international stage FINA represents.

The Result
This project is one of the most significant event assignments in Tango’s portfolio. Delivering a world-class identity for an international sporting event requires creative skill, organizational precision, and the confidence to produce work seen by audiences far beyond Windsor-Essex. It’s proof that world-class creative can come from anywhere, including right here.